3AMS

The American Academy of Musculoskeletal Services (3AMS) is a startup medical organization focused on fostering collaboration among musculoskeletal healthcare providers. The goal was to create a cohesive brand and digital platform that would support knowledge-sharing and professional engagement within a specialized community.

Initial identity development included a comprehensive visual system—encompassing graphic elements, color palette, and contextual imagery—alongside core brand messaging. This foundation was first applied to the organization’s website, establishing a clear and credible presence from launch.

Beyond visual design, the project incorporated industry insights to shape a scalable digital experience. Open-source content management solutions were implemented to create a robust, flexible platform that enables members to contribute and share specialized content.

Ongoing engagement is supported through features that encourage interaction, including member-driven content and quarterly email newsletters that extend communication beyond the platform.

Role: I led ideation, design concepting, and directed production and execution across brand identity, digital platform, and content systems.