Chef Heidi Hedeker, a pastry instructor at Kendall College, combines her culinary expertise with a focus on social development and family-oriented kitchen education. Her work blends culturally diverse pastry traditions with accessible, hands-on instruction.
A comprehensive online presence was created to showcase her unique skill set and teaching approach. The site highlights both her ethnic pastry offerings and her ability to connect with a broad audience through approachable, family-focused content.
The project included developing a brand identity from the ground up, designed to reflect both her cultural influences and the breadth of her capabilities as a pastry chef. This flexible identity system supports future growth, including the introduction of defined product offerings and expansion into corporate-facing opportunities.
Role: I led ideation, design concepting, and directed production and execution across brand identity and digital experience.
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