Dr. Edgardo Rodriguez, a podiatric surgeon specializing in rearfoot and ankle reconstruction, required a digital presence that reflected the precision and sophistication of his practice. His work focuses on acute injuries, deformity correction, and orthopedic care through advanced, minimally invasive surgical techniques.
The website was designed to communicate this highly specialized expertise through a combination of clear, authoritative content and engaging visual storytelling. Photography and messaging were developed to reinforce core brand attributes, emphasizing clinical excellence, innovation, and patient trust.
As part of the Chicago Foot & Ankle Deformity Correction Center, the platform also needed to support a robust library of academic content. A dedicated Physician’s Resources section was created to house published research, enhanced with anatomical illustrations and clinical data to provide depth and credibility for a professional audience.
Role: I led ideation, design concepting, and directed production and execution across the digital experience and supporting content systems.
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