Midwest Foot & Ankle Clinics, a provider of specialized podiatric care, offers advanced treatment for active lifestyles, acute injuries, and diabetic conditions. The goal was to establish a clear and cohesive brand presence that communicated both clinical expertise and patient-focused care.
Core brand messaging was developed and applied across print and digital platforms to ensure consistency at every touchpoint. The website was designed as a dynamic resource, integrating third-party content management tools to simplify ongoing updates and provide timely, relevant information for both patients and medical professionals.
Key features included rich media animation, online appointment requests, accessible patient forms, and a continuously updated journal. Together, these elements created an engaging, informative platform that supports patient education and strengthens professional credibility.
Role: I led ideation, design concepting, and directed production and execution across brand, digital, and content systems.
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