Arvin was an international manufacturing company producing original equipment and replacement parts for major automotive brands, including DaimlerChrysler, General Motors, Volkswagen, Porsche, Ferrari, Ford, and BMW. Its products were also distributed under well-known aftermarket brands such as Gabriel, Monroe, and Purolator, and sold through national retailers like Pep Boys and Track Auto.
Despite operating in a highly technical, manufacturing-driven industry, Arvin positioned itself through its collateral as a people-centered organization. The brand emphasized the expertise of its workforce, its commitment to end-consumer satisfaction, and the strength of its global presence.
As a B2B company without a traditional retail footprint, Arvin relied on its marketing materials to communicate a more human, service-oriented identity.
Role: I led ideation, design concepting, and oversaw production through final execution across all collateral materials.
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