Kenmore

Kenmore, a trusted brand in home appliances, introduced a smart technology air conditioner designed for in-room use. The goal was to create packaging and point-of-sale materials that clearly communicated the product’s advanced features while remaining approachable for everyday consumers.

The design approach focused on simplifying complex technology into clear, benefit-driven messaging. Packaging and in-store displays were developed to highlight key smart features, ease of use, and comfort benefits, using clean layouts and accessible visual cues to guide purchasing decisions.

Attention to detail across both packaging and point-of-sale materials ensured a cohesive retail presence, reinforcing brand trust while helping the product stand out in a competitive appliance category.

Role: I led ideation, design concepting, and art direction, overseeing packaging execution and ensuring consistency across retail touch points.