LiftMaster, a leader in access control and security entry systems, required a suite of sales collateral to support its national dealer network. The goal was to create materials that clearly communicated product capabilities while enabling dealers to effectively position and sell within a competitive market.
The design approach emphasized clarity, consistency, and ease of use—translating technical product features into benefit-driven messaging that could resonate with both dealers and end customers. A structured visual system and cohesive layouts were developed to support a range of collateral, ensuring alignment across all sales touchpoints.
These materials were designed to function as practical tools for the dealer network, reinforcing brand credibility while simplifying the sales process and improving communication of key product advantages.
Role: I led ideation, design concepting, and art direction, overseeing execution across sales collateral and supporting materials.
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