Saint Anthony Hospital, a nonprofit serving the southwest side of Chicago, launched a specialized center focused on podiatric deformity correction using advanced, minimally invasive procedures.
A new identity and core brand messaging were developed to communicate the Center’s clinical expertise and industry-leading capabilities, emphasizing both innovation and physician credibility.
The brand was activated across trade show materials and direct mail campaigns to introduce the Center to both medical professionals and the local community.
Role: I led ideation, design concepting, and directed production and execution across all brand and marketing materials.
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