Cobra Electronics, a leader in automotive and consumer electronics, launched a series of radar detection dashboard devices integrated with smartphone technology. The goal was to create a packaging system that clearly communicated advanced features while standing out in a competitive retail environment.
The design approach focused on translating technical capabilities into accessible, benefit-driven messaging. Packaging emphasized connectivity, real-time alerts, and ease of use, using bold visuals and structured layouts to guide consumers through key product features at a glance.
A cohesive visual system was developed across the product line to ensure consistency while allowing for clear differentiation between models. The result is a retail-ready packaging solution that reinforces innovation, enhances shelf presence, and supports informed purchasing decisions.
Role: I led ideation, design concepting, and art direction, overseeing packaging execution across the product line.
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