Escort Electronics, a manufacturer of high-performance radar detection and automotive dashboard devices, required a digital campaign to promote a series of advanced speed-sensing products to a tech-savvy driving audience.
The campaign focused on translating complex product capabilities into clear, compelling messaging that emphasized performance, precision, and real-time awareness. A bold visual approach paired with streamlined content helped communicate key features while maintaining a sense of speed, control, and innovation.
Digital assets were developed to support product awareness and engagement across multiple channels, ensuring consistency in messaging while capturing attention in a competitive automotive technology space.
Role: I led ideation, design concepting, and art direction, overseeing the development and execution of the digital campaign.
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